Ford F-150 Lightning Reveal

A global, broadcast-driven launch experience introducing Ford’s all-electric F-150—transforming an iconic vehicle into a bold, story-led moment for the future of electric trucks.

Live Experience / Broadcast Production / VFX Integration

Primary Focus:

Senior Producer
Audio/Visual & VFX Production
Live & Broadcast Integration

As Senior Producer, I led audio/visual and VFX production across a high-impact live and broadcast launch.

I oversaw end-to-end production, aligning creative vision with technical execution at scale to deliver a seamless, story-driven reveal moment.

Managing talent, client relationships, and budget strategy, I ensured cohesive execution across live, digital, and broadcast environments.

Impact

• EX Awards — Winner
• Drum Awards — Experiential / Brand Experience Winner