Ford Auto Night SEMA

An immersive, XR-driven launch experience that reimagined the traditional auto show—blending live-action production, virtual environments, and cinematic storytelling into a fully digital, broadcast-ready event.

XR Production / Virtual Events / Live-Action & VFX Production

Primary Focus:

Senior Producer
XR & Virtual Production
End-to-End Production Leadership

As Senior Producer, I led the integration of XR production, live-action filming, and post-production workflows to deliver a fully virtual automotive launch experience.

I oversaw end-to-end production across creative development, VFX, and digital content, aligning multiple partners to execute a cohesive, high-impact event in a fully remote environment.

Managing talent, licensing, contracts, and budgets, I ensured seamless coordination across vendors, creative teams, and client stakeholders.

Partnering with studios including Vandal, Spectre Studios, and Creative Technology, I translated a complex production model into a scalable, cinematic experience designed for global audiences.

Impact

• EX Awards — Best Pandemic-Era Virtual Event (Consumer)