Primary Focus:
Executive Producer
Experience Design & Systems Integration
Interactive & Live Environments

I was the sole producer on Atlas9, a $26.7M immersive entertainment destination that transformed a historic movie theater into a fully interactive story world. Built around the fictional agency F.A.C.A.D.E., the experience blurs the line between cinematic storytelling and reality, putting guests directly inside the narrative.

In this role, I led the experience end to end across creative, technical, and operational systems. That included AV, interactive development, film and content production, environment design, and vendor and artist management. I worked across disciplines to keep everything aligned, making sure the narrative, content, and technology came together as a cohesive, fully functioning experience.

A core part of my work was translating story into real-world execution. I helped bring the narrative to life through projection, audio, RFID, responsive environments, and original content, shaping how each moment would feel and respond to the guest. Every system and interaction was designed to support an experience where the audience isn’t just watching, they’re actively participating in the unfolding world.

Working across cross-functional teams spanning creative, engineering, development, and content, I managed budgets, timelines, and partner collaboration to deliver a highly complex, multi-system experience at scale while maintaining creative integrity.

Post-launch, I continued to support the evolution of the experience through live operations, including content production, social and organic marketing, live events, and ongoing system updates to keep the environment dynamic and audiences returning.

The result is a living, continuously evolving story world that blends cinematic storytelling with advanced interactive systems, recognized as one of USA Today’s Top Attractions of 2026.